Design direction · oroxid.hr web shop · October 2026How OROXID could look online in Croatia
A proposed visual direction for the Croatian web shop, based on your brochures, catalogue and feedback: the shop should feel like a serious pharmaceutical company you can trust. We show four looks on an example homepage. The structure, photos and typography stay the same; only the colour palette changes. The homepage copy is in Croatian, as it will appear to customers in Croatia.
Typography
Zdrave desniuz snagu kisikaHeadings: Cormorant Garamond, an elegant serif with italics for emphasis. Body text: Jost, clean and easy to read. (Sample: “Healthy gums, with the power of oxygen”.)
Product lines
The line colours come from the packs and stay the same in every look, so customers recognise sensitiv and forte at once.
Photography
Natural light, real people and the closeness of the sea. Warm but professional, without advertising exaggeration.
Principles
- Trust: class IIa medical device, real results
- A clear path to the right care for each need
- Free pharmacist advice in a visible place
- Works as well on phones as on computers
Look B
Porcelain
Clinical white with soft porcelain-blue sections. Calm and expert, with enough warmth: like a modern pharmacy.
Desktop
Phone
Look A
Clinic white
Near-white background with a hint of blue, navy text and blue buttons. The quietest, most clinical look: the photos and products carry the colour.
Desktop
Phone
Look C
Warm white
White with the faintest warmth, slate-navy ink and gold accents. Serious and trustworthy, but softer and warmer.
Desktop
Phone
Look D
OROXID blue
A brand-led look: the brighter blue of the OROXID logo with pink accents from the sensitiv pack. The liveliest and most recognisable.
Desktop
Phone
For our conversation
Which look feels most like OROXID?
- Which of the four looks best represents OROXID in Croatia: B, A, C or D?
- Should the chosen look be warmer or cooler, calmer or livelier?
- Does the photo direction suit you: real people, natural light, the sea?
- Is there anything from your current communication that you definitely want to keep?